WHITE RIVER will collect your data in a number of ways, such as:
- You use our online services and place orders
- You register with us and set up an account
- You contact us by telephone or email
2. Data Collected
Personal data, or personal information means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity Data includes first name, maiden name, last name, username or similar identifier, title and gender.
- Contact Data includes billing address, delivery address, email address and tele-phone numbers.
- Financial Data includes bank account and payment card details.
- Transaction Data includes details about payments to and from you.
- Technical Data includes IP address, your login data, browser type and version, time zone setting and location,
browser plug-in types and versions, operating system and platform and other technology on the devices you use to access the websites.
- Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
- Usage Data includes information about how you use our website, products and ser-vices.
- Marketing and Communications Data includes your preferences in receiving market-ing from us and our third parties and your communication preferences.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
3. Data Collected Automatically
We automatically collect some information about your visit to the website. This information help us to make improvements to website content and navigation, and includes your IP address, the date, times and frequency with which you access the website and the way you use and interact with its content. We will also collect your data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies and how we use them on the website, please see the cookies section below.
4. Our Use of Data
The personal information which we hold will be held securely in accordance with our internal security policy and the law. We will never sell your personal data to third parties. The employees of WHITE RIVER are duty-bound to respect the confidentiality of your data.
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purposes for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
|Purpose||Type of data||Lawful basis for processing including basis of legitimate interest|
|Contacting you regarding or-ders||Identity, Contact||Performance of contract with you|
|Register you as a new customer||Identity, Contact, Financial||Performance of contract with you|
|To process and deliver your order||Identity, Contact||Performance of contract with you|
|Retain transactions||Financial||Necessary to comply with a legal obligation|
|Retain Credit Card Details||Financial||Consent|
|Email marketing information to you||Identity, Contact, Marketing and Communications||Necessary for our legitimate interests: to maintain our relationship with the customers and to keep them informed of our products, sales and promotions|
|Sending you marketing information by post||Identity, Contact, Marketing and Communications||Necessary for our legitimate interests: to maintain our relationship with the customers and to keep them informed of our products by sending them our annual catalogue|
|Contacting you to notify you of changes to our services (including postage charges, opening times, staff changes, the workings of our websites and any changes made)||Identity, Contact||Necessary for our legitimate interests: to maintain our relationship with customers and to improve customers user experience and allow a more efficient use of our digital platforms|
|Providing you with customer support||Identity, Contact, Profile||Necessary for our legitimate interests: to support customers in their purchases, allow them to know more about our products, stock availability, prices, scheduled deliveries; to support customers on the use of the website applications such as registration and login issues|
|To administer and protect our business and our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data||Identity, Contact, Technical, Usage||Necessary for our legitimate interests: to help detecting and addressing technical issues and make sure our website can be accessed by customers devices; to protect online security in case we notice suspicious activity|
|To enable you to participate in interactive features of our website when you choose to do so||Identity, Contact, Profile, Usage, Marketing and Communications||Necessary for our legitimate interests: to improve customers user experience and allow them to select their favourite products, use the product search feature, menu selection; to allow for personalisation of content and layout|
5. keeping Data secure
We will use technical and organisational measures to safeguard your data, for example:
- Access to your account is controlled by a password and a username that is unique to you.
- We store your data on secure servers.
Technical and organisational measures include measures to deal with the suspected data breach. If you suspect any misuse or loss or unauthorised access to your data, please let us know immediately.
6. Data Retention
If we delete our date, it may persist on backup or archival media for legal, tax or regulatory purposes.
Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags and scripts to collect and track information and to improve and analyse our website.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use/access some portions of our websites.
Cookies used on our website are:
Strictly necessary cookies
These cookies are necessary for the website to work. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the website may then not work.
Session cookies enable the websites you are visiting to keep track of your movement from page to page, so you are not asked for the same information, you have already given to the website. Cookies allow you to proceed through many pages of the website quickly and easily without having to authenticate or reprocess each new area you visit. Session cookies allow users to be recognised within a website so any page changes or item or data selection you do is remembered from page to page.
We use session cookies to operate our websites. An example of this is the shopping cart feature. When you visit one page of a catalogue and select some items, the session cookie remembers your selection, so your shopping cart will have the items you selected when you are ready to check out. Without session cookies, if you click checkout, the new page does not recognise your past activities on prior pages and your shopping cart will always be empty.
A preference cookie is a persistent cookie that enables a website to remember your preferences on subsequent visits, speeding up or enhancing your experience of ser-vices or functions offered.
Besides authentication, website features that are usually made possible by persistent cookies include: language selection, theme selection, menu preferences, internal site bookmarks or favourites, among many others.
We use preference cookies to remember our cookie setting, so that you are not asked to set your preference again at your next visit.
Security cookies make our website more secure and protect against Cross-Site Re-quest Forgery (CSRF) attacks.
A CSRF attack happens when a malicious web site or program causes your web browser to perform an unwanted action on a trusted site for which you are authenticat-ed. This could result in money transfers, purchases or password changes.
These cookies allow us to count visits and traffic sources, so we can measure and im-prove the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you visited our site.
Performance cookies in our websites are set by Google, our third-party analytics provider. You can opt-out of having your activity on the websites available to Google Analytics by installing the Google Analytics opt-out browser add-on, that you can download from here https://tools.google.com/dIpage/gaoptout.
For more information on the privacy practices of Google, please visit Google Privacy & Terms web page: https://www.google.com/intl/en/policies/privacy.
Management of your cookies preferences
Most browsers allow you to turn off your cookies. However, if you delete all cookies, your preferences will be lost, and many websites will not work properly, or you will lose some functionality. Therefore, we do not recommend turning cookies off when using our website.
Most browsers accept cookies automatically, but you can alter the settings of your browser to erase cookies or prevent automatic acceptance if you prefer. Generally, you have the option to see what cookies you’ve got and delete them individually, block third party cookies or cookies from particular sites, accept all cookies, to be notified when a cookies is issued or reject all cookies. Visit the option or preferences menu on your browser to change the settings and check the following links for more browser-specific in-formation.
8. Your Rights
You have the following right in relation to your data:
- Right to access – the right to request copies of the information we hold about you at nay time, or that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your requests is “manifestly unfounded or excessive”. Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
- Right to correct – the right to have your data rectified if it is inaccurate or incomplete.
- Right to erase – the right to request that we delete or remove your data from our systems.
- Right to restrict our use of your data – the right to “block” us from using your data or limit the way in which we can use it.
- Right to data portability – the right to request that we move, copy or transfer your data.
- Right to object – the right to object to our use of your data including where we use it for our legitimate interests.
To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your data ( where consent is our legal basis for processing your data), please us via this email address: email@example.com
It is important that the data we hold about you is accurate and current. Please keep us in-formed if your data changes during he period for which we hold it.